My Learnings on Marketing
I was the one who always have low eye on Marketing especially while i was doing my MBA.
Later i have realised marketing is the zone which is contributing majority to the country economy directly and indirectly.
Today i am understanding marketing is the one which is so dynamic in nature.
In this article i want to share my learnings on law of Marketing and relevant concepts so that i can hold the knowledge in my memory as i am writing this so my nervous system functions good.
Thank you Digital Deepak for the amazing sessions on the same topic and i appreciate your efforts in the field of Digital Marketing
Let’s dive into the concepts i wanted to mention in this article.
- The Fundamentals of Marketing
I want to mention 3 Fundamentals of Marketing one should know to understand who are their customers and what they need and can do justice to the word Marketing.
a. Marketing is about finding a customer in need
To find a customer in need involves the following:
- Understand that who is the ideal customer/consumer is for your product or service
- Understand that where your ideal customers spend time and how they are availing their need at present
- Understand that how to pose yourself with your talent in front of those customers to help them realise why you’re the best option for them.
Make sure you studied above things clearly and understood before spending your hard earned money on advertising.
b. Marketing is about art of communication with your customers
- Marketing is an art of communication.
- Communication in Marketing is an art of understanding your point of view and also of your customers.
- Knowing your customers wants and needs and how are you knowing them so that you can help them in a better way. Always find different ways to communicate with your customers so that you will come to know what is the best path of communication.This is the stage where there is a chance of earning the support and trust of customers.
c.Marketing is a process of education
- We know that learning is continuous process and so the marketing also.
- We need to educate ourselves and also the customers continuously to build the trust, relationship and prove them why they are important for you.
- Consumers avail services from people and companies that they are familiar, love, and believe.
- We should not throw the offer in front of the customers every-time and we should take a chance to explain the same offer to them and why its very important for both the parties.
- Marketing is the one that takes research, time, and understanding. It requires patience, compassion, and empathy.
- Digital Marketing vs Traditional Marketing
Marketing is one of the significant element in a business, as it helps to get customer’s attention. There are two types of marketing. One is traditional marketing and the other is digital marketing. Both are the best in their respective ways and also have their own advantages and disadvantages. Hence, choosing between both is entirely depends on the nature of the business. Following is the comparison analysis.
Factor | Traditional marketing | Digital marketing |
Definition | It is one type of marketing that utilizes media, TV, or magazine to advertise any business’s services and products. | It is one type of marketing that uses the internet and social media for advertising businesses. |
Engagement | Low | Relatively high |
Conversion | Slow | Extremely fast |
Nature | Static | Dynamic |
Investment returns | Not easy to measure | Simple to measure |
Effectiveness | More expensiveLess effective | Less expensiveMore effective |
Targeting | Standardised | Customised |
Tracking | Not possible | Possible |
Reach | Local | Global |
Tweaking | Not possible once the advertisement is placed | One can change or edit anytime |
Results | Slow results | Quick and live results |
Communication | It is mostly one-way communication | It is a two-way communication |
Interruptions | It is not easy to skip the advertisements, as they are bound to the users. | One can easily skip between advertisements if it does not interest them. |
- CATT Marketing Funnel
- Content – We should create and have required content that offers true value to the customers of your business. Content can be of Free or Paid and it can be unique also but make sure it is of great quality.
- Attention – We need to communicate this content via Google ads, Facebook ads, SEO, social media, blog posts through website and other sites, and more. Customer attention is required towards the created content.
- Trust – Trust is the belief a customer have in the service. It gives confidence to service provider in delivering the promising services and giving what’s right for the customer.
- Transaction- Transaction happens if the customer is happy. Happy customers are your greatest asset.
( We will need Website, Content, Email Marketing and Social media to organise this process.)
- Integrated Digital Marketing
- Integrated Digital Marketing is the one we should follow when we are marketing our services online.
- We need to put the efforts across all media to have fruitful results instead of putting efforts on separate platforms.
- For example few businesses only use social media and expect sales… few only use SEO, complaining that people aren’t buying. The same applies to paid marketing.
- In order to take advantage of digital marketing, an integrated process is required.
- Personal Branding: MassTrust Blueprint
- To make above mentioned effective and functional, we have to create personal brand.
- Our personal brand is how we promote ourself. It is the culmination of skills, experience, and efforts that we want customers see in us.
- We use our personal branding to stand out special from other people.
- Classically, our personal brand is the image that customers look at us.
Here is the summary of above mentioned by commenting my niche is Dancing
Digital marketing is the future and it should be integrated.
Be superior in understanding the customer and provide value to them and they will make you unique in the market.
It is not a good idea to completely outsource marketing because creators always market at its best.
The purpose of this article was to cover concepts that i am using in Anyone Can Dance with help of Digitaldeepak.com about marketing and the CATT funnel by using facebook ads. Thank you so much for reading this post so far, and if I have provided you with something valuable because you are my valuable customer, please give me a “Valuable” comment in the comment section.
Love,
Sameer
ACD Coach
Sameer-Version 2.0
Sameer – Version 2.0
Tiru Sameer is a Dance Coach, Choreo Specialist, Dance Therapist and Nutrition Consultant.
Sameer is also the founder of Anyone Can Dance where so many dance aspirants are reaching their dream of Dancing.
With 22 years of experience as a dancer he has trained 5000+ people globally from diversified age groups of 4 years to 74 years.
He started learning the art of dancing from his Dance Gurus. He later worked as dance trainer in Surat, Gujarat. Sameer started his own dance style at the age of 16, became a choreographer at 17.
He started seeing dance as a wonderful therapy for the people who are facing major health issues like
- Knee pain
- Back Pain
- Disc issue
- Arthritis
- Spondylitis
- Obesity
- Menopause
- Parkinson’s
- Alzheimer’s
- Thyroid etc
He studied, experimented and implemented the generation of DOSE (D-Dopamine O-Oxytocin S-Serotonin E-Endorphins) in the body and brain the doctors usually referring them as Happy Hormones and extended the services to all age groups and specially middle age and above started reaching Sameer through his wonderful dance training program called Anyone Can Dance where the program is specially designed for people who wants to dance always and explore the benefits of Dance.
By the time of publishing this content to audience he is crossing the participant list over 5100 people and they are happy people. When we ask him about his program objective he mentions he wants see India and world as Happy and Healthy by understanding the beauty and art of Dance.
Along with Dance he is offering
- Yoga
- Law of Attraction
- Diet/Nutrition
- Chakra Healing
- Zumba and he is certified in all the above specialisations and he is connecting all the above with dance to learn everything in a fun way.
Do you want to explore more about him and his services? Refer below link
Link: https://learn.tirusameer.com/acd
We thank Digital Deepak (Deepak Kanakaraju sir) for the idea of content. Gratitude!
Waking up at 5 AM?? Gratitude to all my Dancing friends
Exactly 5 years back when I started my day at 5 AM I used to have lot of questions like
- Is it worthy to wake up early?
- Nobody is waking up early, why should I?
- It will be disturbance to my family members and many more…….
I should thank and needed to show my gratitude and respect to every person who brought small changes in my life, and it became a huge one over the time
Experience 1: When my day is starting at 5 AM, I will be having a very long day than others and I can feel my maximum mental efficiency
Experience 2: I am holding more time to balance the life that I am living and more time because I am rising before the billions.
Experience 3: My morning will be more effective because I am dancing and teaching dance where the following are included
- Physical Exercise
- Activating the spirit because of Dance
- I am learning and understanding many experiences from my dancing friends
- Importance of having a fixed bedtime and getting up: Sleep and rest are essential for mental and physical health and otherwise your productivity will decline. Discipline in life takes us to new heights.
Experience 4: If I am getting up every day early, I can sleep early obviously because of the pattern and its give me and my family a great discipline which takes someone to great heights.
Experience 5: Good Morning, Good deeds in the Morning leads to great commitments and great Success.
If you wish to learn dance, please enroll at https://learn.tirusameer.com/acd
Heartfelt Gratitude and respect to all my
1858 Facebook Followers – https://www.facebook.com/ACDCOACHSAMEER/
1270 YouTube Subscribers – https://www.youtube.com/channel/UCRBfw-kFZK1LhPC3v5YtpxA
4270 Dancing Aspirants – https://learn.tirusameer.com/acd
723 Life members/friends of STAR CLUB Community – https://www.facebook.com/groups/188269793161461/?multi_permalinks=336842318304207
110 Twitter Followers – https://twitter.com/ytsameer
1130 Instagram Followers – https://www.instagram.com/ytsameer/?hl=en